Opening of the International Tea Festival – WORLD T.E.A FEST 2025: 04 Vietnam Records Awarded to Lam Dong Tea JSC – DOIDEP Brand

(kyluc.vn) The opening ceremony of the first International Tea Festival – WORLD T.E.A FEST 2025 took place on the evening of 5 December 2025 under the theme “Where the Essence of Humanity's Tea Comes Together”, attracting more than 15,000 attendees. As part of the program, Lam Dong Tea Joint Stock Company – DOIDEP Brand was honored to receive 4 Vietnam Records. Attending the opening ceremony were leaders of central ministries and agencies, 26 ambassadors of various countries, international organizations, businesses, experts and artisans, more than 80 Miss Cosmo International 2025 beauty queens and contestants, along with thousands of local residents and tourists.

Delivering the opening speech, Vice Chairman of the Lam Dong Provincial People's Committee Dinh Van Tuan said that the International Tea Festival 2025 takes place from 5 to 7 December in Da Lat, Bao Loc and several of the province's signature tea-growing areas. Throughout the festival, residents and visitors can enjoy a rich series of activities: the International Tea Fair and Exhibition, the High-Level Conference on Sustainable Development of the Tea Industry, the Tea Music Festival, the Tea Diplomacy Program, the Street Festival and a vibrant tea culture space. In particular, residents and visitors will witness impressive records along with an elaborate and striking art program in the opening ceremony, presented in 3 grand chapters.

Mr. Dinh Van Tuan – Member of the Provincial Party Committee and Vice Chairman of the Lam Dong Provincial People's Committee – delivers the opening speech of the International Tea Festival – WORLD T.E.A FEST 2025 on the evening of 5 December 2025. (Photo: VietKings)

Delivering his remarks at the opening ceremony, Deputy Prime Minister Bui Thanh Son called on ministries, sectors and localities, including Lam Dong province, to continue accelerating the restructuring of the tea industry; to implement the scheme for developing industrial crops, including tea, toward large-scale production, high-tech application and product diversification in line with international models; and to focus on building and developing strong brands for Vietnam's tea industry.

Mr. Bui Thanh Son – Member of the Party Central Committee and Deputy Prime Minister of the Socialist Republic of Vietnam – delivers his remarks at the ceremony. (Photo: VietKings)

As part of the program, the Vietnam Records Organization – VietKings presented 04 Vietnam Records to Lam Dong Tea Joint Stock Company – DOIDEP Brand in recognition of the company's outstanding contributions across many fields, from preserving the historical values of the tea industry to organizing a large-scale series of international tea festival activities, helping to promote the image of Vietnamese tea to the world and affirming the brand's position on the international tea map.

Dr. Tran Chien Thang – Former Deputy Minister of Culture, Sports and Tourism and Vice Chairman of the Vietnam Records Establishment Council (VietKings), together with Mr. Tran Viet Hung – Former Director General of the Intellectual Property Office of Vietnam and Member of the Vietnam Records Establishment Council, and Ms. Nguyen Thi Quynh Ngoc – Deputy Director of the Vietnam Records Institute and General Secretary of the Vietnam Records Establishment Council – present the Vietnam Record certificates to the leaders of Lam Dong Tea Joint Stock Company – DOIDEP Brand

At the opening ceremony, the Organizing Committee also donated VND 3 billion to the Vietnam Fatherland Front Committee of Lam Dong province. This deeply humanitarian gesture helps support social welfare and stands alongside the locality in pursuing its sustainable development goals.

The opening ceremony of the International Tea Festival – World Tea Fest 2025 took place at Lam Vien Square before a large crowd of visitors, with a brilliantly decorated stage. (Photo: VietKings)

LAM DONG TEA JOINT STOCK COMPANY – DOIDEP BRAND AND ITS VIETNAM RECORD MILESTONES AT WORLD T.E.A FEST 2025

1. Organizer and implementer of the International Tea Festival – WORLD T.E.A FEST 2025, with the most diverse series of cultural, economic and diplomatic tea activities

The International Tea Festival – WORLD T.E.A FEST 2025 runs from 11 November to 7 December 2025, with the main events from 5 to 7 December 2025, featuring many highlight activities that paint a comprehensive picture of tea culture and the tea economy and bring together key events of a highly international character. The festival aims to honor Vietnam's tea heritage and preserve traditional cultivation techniques and the ancient art of tea enjoyment, while introducing the distinctive features of Vietnamese tea culture to the world, connecting global cultures through tea and turning tea into a common language of peace, cooperation and sustainable development.

The International Tea Festival 2025 – WORLD T.E.A FEST 2025 drew special attention at home and abroad through activities rich in cultural, economic and artistic elements steeped in national identity.

As the organizer of WORLD T.E.A FEST 2025, Lam Dong Tea Joint Stock Company – DOIDEP Brand connected the tea cultures of many countries with tea diplomacy and trade, combining hands-on experiences, exhibitions, art performances and international tea conferences. The event brought together tea culture representatives, artisans, brands, beauty queens and international guests, creating a colorful space that celebrates the heritage of Vietnamese tea culture in its interplay with world tea culture. It affirmed Vietnam's international stature as the country hosted, for the first time, a multisensory art space where nature, people and technology blend together.

Going beyond culture and art, the festival also drives the economic development of the tea industry, creating opportunities for trade promotion, expanding export markets, raising product value and encouraging green production models and organic agriculture toward sustainable development. Over nearly a month of events, attendees enjoyed a rich and diverse series of activities: Tea Gallery – an exhibition space offering technology-driven experiences of Vietnamese and international tea culture; Tea Connect – tea diplomacy, attended by 40 ambassadors from various countries; Tea Expo – the International Tea Fair and Exhibition; Tea Summit – the High-Level Conference on development strategies for the tea industry; Tea Carnival – a street festival celebrating tea culture; Tea Fest – a grand music festival combined with an ao dai show by more than 80 Miss Cosmo World contestants; Tea Travel – experiences in the tea-growing ecosystem; Tea Talk – exchanges that pass on the flame of culture and entrepreneurship to university students.

A rich and diverse series of activities at the International Tea Festival – WORLD T.E.A FEST 2025

In addition, Gen Tea 2025 was also a standout highlight, drawing the younger generation into Vietnamese tea culture. According to the Organizing Committee, Gen Tea 2025 not only seeks young faces who understand and love tea, but also encourages Gen Z to keep creating, preserving and bringing Vietnamese tea culture closer to international audiences.

Gen Z joins the International Tea Festival through the Gen Tea 2025 contest.

These series of activities not only offer a comprehensive experience of Vietnamese tea but also help domestic and international audiences and visitors understand the historical, cultural and economic value and the export potential of Vietnam's tea industry, contributing to elevating the DOIDEP brand and bringing Vietnamese tea to the world stage.

2. The first synchronized tea-brewing and tea-offering art performance in Vietnam in the “Viet Tra Thuc” style, set to the music “Vu Khuc Tam Thanh” and performed at a single venue by 1,111 tea maidens.

One of the most striking moments ahead of the opening of the International Tea Festival WORLD T.E.A FEST 2025 was the tea brewing and offering performance by 1,111 tea maidens on the morning of 30 November 2025 at Thuy Ngoc Tea Plantation, Bao Loc (Lam Dong).

The performance is steeped in national musical character, with successive layers of music that tell a story and delicately evoke each step of tea brewing.

The music mainly features traditional instruments such as the zither (dan tranh), bamboo flute, monochord (dan bau) and two-stringed fiddle (dan nhi), creating an ethereal atmosphere rich in Vietnamese character. The musical structure recreates a young woman's entire tea-brewing journey – from preparation to the moment she raises the cup in offering – expressing the care, refinement and deep affection the Vietnamese people hold for tea culture.

The synchronized tea-brewing and tea-offering performance on the morning of 30 November 2025 (Photo: VietKings)

Every movement of brewing and offering tea was performed by the tea maidens in harmony, unhurried and graceful, yet no less mesmerizing for the audience. (Photo: VietKings)

The performance is not merely an artistic display but also a message of serenity and harmony to everyone, especially lovers of the art of Vietnamese tea.

3. The international tea festival accompanied by the largest number of Miss Cosmo beauty queens and beauty representatives from countries around the world.

The International Tea Festival – WORLD T.E.A FEST 2025 brought together 88 Miss Cosmo beauty queens and beauty representatives from many countries around the world, such as Japan, South Korea, Thailand, the Philippines, Malaysia, the United Kingdom, France, the United States and Vietnam, among others. This was also the first time a tea festival in Vietnam attracted such a large number of international beauty representatives to accompany and experience the festival's distinctive cultural, artistic and tea activities.

88 Miss Cosmo contestants shine on the opening stage of WORLD T.E.A FEST 2025 (Photo: VietKings)

The presence of the beauty queens made the opening atmosphere more dazzling than ever, highlighted by a Carnival performance by 88 Miss Cosmo contestants in costumes inspired by the culture of each country, creating a multicolored, multicultural tableau in the heart of Da Lat. Performances of national costumes, stage arts, synchronized tea brewing and cultural exchanges turned WORLD T.E.A FEST 2025 into a stage where beauty, tradition and the spirit of global connection converge over a cup of Vietnamese tea.

International beauty representatives take part in Tea Culture, a ceremony honoring tradition with incense and tea offerings to the National Ancestor Hung Vuong at the International Tea Festival 2025.

Beyond the opening night, the beauty queens and international beauty representatives will continue to accompany the festival's key activities: performing arts and national costumes at Tea Art Fest in Bao Loc (6 December), as well as experiencing tea culture and tourism and Tea Talk, and making a radiant appearance at Tea Carnival by Xuan Huong Lake (7 December).

4. HONORING THE VIETNAM RECORD CONTENT: The 1927 Tea Factory in Bao Loc, Lam Dong province – one of the oldest surviving tea processing factories in Vietnam. After nearly a century, although it has ceased operation, the factory's architecture, machinery and production process are still cherished and preserved in their original state by Lam Dong Tea Joint Stock Company – DOIDEP Brand. It is a special destination that marks the history of the formation and development of the traditional tea processing industry in Lam Dong province in particular and Vietnam's tea industry in general.

The 1927 Tea Factory. (Photo: VietKings)

The Lam Dong 1927 Tea Factory was first conceived in 1927, and construction officially began in 1932; it is one of the 2 oldest factories built in the Central Highlands of Vietnam. The factory was owned by the French and built on what was then a wild tea area in B’lao District, Dong Nai Thuong Province (now Bao Loc City, Lam Dong Province). Bearing the hallmarks of French architecture and technology, the factory started with a capacity of only about 2 tonnes of fresh tea leaves per day but quickly grew into a center for processing and exporting black tea to Europe during the 1927–1945 period. At its peak, the factory produced 600–800 tonnes of finished tea per year and achieved many accomplishments in industrial production.

The entrance bearing the slogan of the 1927 Tea Factory, inspired by the poem Doi Dep. (Photo: VietKings)

After nearly a century of operation, the factory has ceased production, but all of its machinery, architecture and production lines have been kept intact. This is what makes the 1927 Tea Factory an invaluable “living museum”, a witness to the formation and development of B’Lao tea in particular and Vietnamese tea in general.

The rolling machines, dryers and sieving systems here were once considered the oldest tea processing equipment in Indochina. (Photo: VietKings)

Since being transferred to Lam Dong Tea Joint Stock Company – DOIDEP Brand, the factory has been developed into a heritage tourism destination, open to visitors who want to explore Vietnamese tea culture. Besides admiring machinery nearly 100 years old, each visitor can also feel the quiet pride of generations of workers in the land of B’Lao, where tea has become part of its very soul.

Some of the highlight activities at the old 1927 Tea Factory as part of the International Tea Festival – WORLD T.E.A FEST 2025.

Today, the 1927 Tea Factory is no longer the ‘production soldier’ it once was, but it has taken on a new role: a witness to history and a bridge of memory, continuing to tell the story of the era when the tea processing industry first began. Here, every old machine, every moss-covered brick wall and every lingering scent of tea in the air recalls the persistent efforts of generations of B’Lao workers. The factory is not only a destination for visitors to learn about Vietnamese tea culture, but also a place that sows pride, education and inspiration for future generations, so that heritage values – from processing techniques to the culture of tea enjoyment – are always preserved and carried forward.”

The 4 Vietnam Records recognized at the International Tea Festival – World T.E.A Fest 2025 are not only a testament to distinctive achievements in the cultural, artistic, tourism and economic fields of Vietnam's tea industry, but also a journey connecting the past, present and future. From the grand series of international festival activities, the impressive synchronized tea-brewing performance by 1,111 tea maidens and the dazzling presence of 88 beauty queens and international beauty representatives, to the complete preservation of the 1927 Tea Factory heritage, each Record is like a bridge reaching far and wide, carrying the soul of Vietnam – the soul of its tea – to friends across the five continents. These are also important milestones for Lam Dong Tea Joint Stock Company – DOIDEP Brand and the Vietnamese tea industry, as well as an endless source of inspiration that spreads Vietnamese cultural values and creative spirit to the world, opening a new chapter in the story of Vietnamese tea, where every cup of tea is a symphony of history and art.

The International Tea Festival – WORLD T.E.A FEST 2025 marked an important turning point in efforts to promote Vietnamese tea culture and bring the tea industry to the world. The festival promises to be a key cultural, tourism and economic event of the year, spreading the message “Vietnamese Tea – Vietnamese Soul” to the world.

Chi Thanh – Ngoc Ha / VietKings – KylucTV

Source: DOIDEP