DOIDEP and Nam A Bank Carry On Tea Culture Encounters in 2026

From CEO 100 Tea Connect in 2023 to the journey alongside AEF 2026, DOIDEP and Nam A Bank continue to help bring Vietnamese tea culture into economic gatherings. Season after season, the invitation to tea has been carried forward with meticulous care in hospitality, conveying a spirit of welcome and a desire to connect.

An Invitation Before the Dialogue

On the afternoon of 14 September 2023, at Thong Nhat Hall, CEO 100 Tea Connect took place within the framework of the Ho Chi Minh City Economic Forum, bringing together domestic and international CEOs. Alongside discussions on green growth and cooperation opportunities, Vietnamese tea was present as a warm gesture of welcome, opening the conversation with appreciation for the guests.

In that setting, a cup of tea offered one more topic for people meeting for the first time to talk about. Some were used to enjoying tea; others were discovering a Vietnamese tea for the first time. From its flavor and brewing method to the story behind its name, everyone could start a conversation in their own way, before turning together to the issues raised by the forum.

For DOIDEP, its presence at CEO 100 Tea Connect marked the beginning of a journey to bring tea culture closer to the City’s economic and diplomatic gatherings. The brand was introduced through its teas and the way guests were invited to enjoy them, so that the product story was tied to a concrete experience of Vietnamese hospitality.

An invitation to tea therefore also carries the preparation of those who welcome the guests. From the chosen flavors to the manner of service, small details help create a feeling of being cared for. This is also how cultural beauty can be naturally present in a program with plenty of specialized content and guests from many different cultures.

Successive Milestones Across the Forums

DOIDEP and Nam A Bank are entering their fourth year of accompanying the City’s forums. The journey runs from CEO 100 Tea Connect in 2023 and the Ho Chi Minh City Economic Forum in 2024 to the Autumn Economic Forum in 2025, and continues at AEF 2026.

In 2024, the partnership continued at HEF, as the City was promoting industrial transformation and sustainable development. Nam A Bank took part in exhibitions and thematic discussions, adding a business perspective to the development issues raised by the forum. On that shared journey, tea culture remained a point of exchange cherished by DOIDEP.

In 2025, at CEO 500 Tea Connect within the framework of the Autumn Economic Forum, DOIDEP took part through performance art and the tea-offering ritual. The performance “Vu Khuc Tam Thanh” offered another way of introducing Vietnamese tea culture, linking the experience on stage with the guests’ tea tasting.

From the artistic performance to the experience at the tea table, DOIDEP has step by step brought the story of Vietnamese tea closer to guests through many forms of expression. Flavor, the manner of offering tea and the tasting space together help introduce the brand through the care taken in every encounter.

Across the forums, the topics of dialogue have changed with the City’s development issues and the economic context. Amid that movement, the invitation to tea has kept its warmth: creating a cultural meeting point so that domestic and international guests have more opportunities to connect and learn about Vietnam through a simple experience.

DOIDEP’s continued partnership with Nam A Bank places the tea story within a journey that extends beyond any single event. Each season is an occasion for the brand to keep introducing its products and the culture of tea appreciation, while tailoring its hospitality to that year’s meeting space.

Preparing for the Encounters at AEF 2026

According to the planned program, CEO 500 Tea Connect 2026 will take place from 2:00 pm to 4:30 pm on 26 October at Thiskyhall Sala, Ho Chi Minh City, opening new perspectives on FDI, technology and global financial flows. Accompanying the program, DOIDEP helps bring the beauty of Vietnamese tea culture into the space of dialogue through the art of tea appreciation and the thoughtfulness of every invitation to tea.

Looking ahead to AEF 2026, DOIDEP is focusing on completing its preparations, from selecting teas and perfecting the tasting space to rehearsing the artistic performance and the tea-offering ritual. Every detail is carefully reviewed by the team so that the flavor of tea and the beauty of Vietnamese culture are present in harmony with the rhythm of the forum.

Behind every invitation to tea lies smooth coordination and a spirit of thorough preparation. From the manner of welcoming guests to service suited to each space, DOIDEP aims for warm and refined experiences, so that the tea table becomes a relaxing pause and opens up more opportunities for guests to connect.

Value Built Up Season After Season

Over many seasons of partnership, choosing Vietnamese tea as a greeting at these gatherings reflects respect for culture and the spirit of hospitality. In that continuing thread, DOIDEP has gradually refreshed its forms of expression so that the beauty of tea appreciation is naturally present in the space of dialogue, while preserving the inherent warmth of an invitation to tea.

Continuing at AEF 2026, that choice conveys the wish to help create open encounters, where the fragrance of tea brings a moment of calm amid the pace of discussion. Value is built up season after season, from the care taken in hospitality to the gentle impressions of Vietnamese tea culture that DOIDEP hopes to leave with its guests.

Source: Doi Dep FMCG