International Tea Festival 2025 – A Unique Series of Activities Connecting Cultures and Driving the Tea Industry

The International Tea Festival 2025 is an important bridge helping Vietnam's tea industry develop sustainably both at home and on international markets.

The International Tea Festival – World T.e.a Fest 2025 is being held in Lam Dong for the first time, from 11 November to 7 December, and its highlight over the three days of 5–7 December will take visitors on a comprehensive journey of discovery into Vietnamese tea, from culture, art and tourism to diplomacy and economics. Beyond celebrating tea culture, the festival also opens up trade opportunities and promotes peace, friendship and cooperation, helping bring Vietnam's tea economy to the international stage.

Cultural and artistic experiences that touch the heart

World T.e.a Fest 2025 offers a series of artistic activities rich in national identity, recreating the beauty of Vietnamese tea by blending cultural traditions with creative, modern elements for a rich visitor experience.

On the morning of 5 December, the Tea Culture ceremony will be held at Tea Resort Prenn, with an offering of incense and tea to the Hung Kings, the nation's founding ancestors, as a tribute to the nation's roots. Notably, as many raw-material regions are striving to recover after storms and floods, the ceremony is like a prayer for favorable weather and a swift revival of the harvest, giving farmers renewed confidence to stand firm through this difficult period.

Right after the ceremony, residents and visitors will explore spaces dedicated to Vietnamese and international tea culture through modern projection systems, art displays and product exhibitions from many domestic and international brands at Tea Gallery and Tea Expo (Lam Vien Square, Da Lat).

Here, visitors can also admire and learn about 1000 ancient tea trees from renowned tea regions around the world, a recreated tea hill, an exhibition of tea ware and archival photographs, and an international tea-tasting area.

On the evening of 5 December, the International Tea Festival 2025 will officially open at Lam Vien Square – Xuan Huong – Da Lat with a special art program recreating the beauty of tea culture through performance, sound, visual spaces and contemporary creativity.

On the evening of 6 December, the Tea Fest program will take place at the 1927 Old Tea Factory (B’lao Ward, Lam Dong), combining traditional music with modern acts, interwoven with an ao dai show by 80 Miss Cosmo World contestants. The program creates a striking image of cultural exchange between Vietnam and the world and promises to be one of the most moving highlights of the International Tea Festival 2025.

In particular, the Tea Carnival on 7 December along the central streets of Da Lat, featuring art troupes and 80 Miss Cosmo World contestants, will bring a vibrant, lively atmosphere of street festivity and international tea culture.

Connecting trade and promoting the development of Vietnamese tea brands

Alongside its distinctive cultural activities, the International Tea Festival 2025 is an important bridge helping Vietnam's tea industry develop sustainably both at home and on international markets. The event gives businesses opportunities to improve product quality, connect for cooperation and expand their markets, while supporting farmers in sustainable cultivation and ensuring stable outlets for Vietnamese tea products.

Accordingly, on 5 December, Tea Expo brings together a host of tea brands from Japan, China, France, Malaysia, Thailand… It is an occasion for Vietnamese businesses to introduce their products, connect with partners and find ways for Vietnamese tea to take part more deeply in global supply chains.

On the diplomatic front, Tea Connect – Tea Diplomacy, themed “Kindred Spirits over Tea – Bonds of Friendship” and held on the afternoon of 5 December, will welcome leaders of Lam Dong provincial departments and agencies, ambassadors, representatives of international organizations, tea artisans, businesses and Miss Cosmo World contestants. Warm conversations over cups of tea become a space for connection, spreading the spirit of friendship and peace and promoting cooperation and sustainable development.

Tea Summit on 6 December at Tea Resort Prenn is a key highlight, as experts, speakers and businesses discuss new consumer trends, sustainable production, climate change adaptation and building specialty tea brands. These important topics lay the foundation for Vietnam's tea industry to develop steadily and become more competitive on international markets.

On the final day, 7 December, the series of activities continues with hands-on experiences. Tea Travel takes visitors to the tea-growing areas and the nearly 100-year-old 1927 Old Tea Factory, giving them a deeper understanding of the culture and tea production process in the land of B’Lao – Bao Loc. Meanwhile, Tea Talk at Da Lat University inspires students and young people about green entrepreneurship.

The International Tea Festival 2025 is the largest event ever held in the tea industry, organized by the Lam Dong Provincial People's Committee in coordination with Nam A Bank, the Doi Dep brand, Lam Dong Tea Joint Stock Company and the Miss Cosmo Organization.

Expected to attract more than 20,000 visitors, World T.e.a Fest 2025 promises to be an exciting event of the year-end festive season. The festival not only celebrates Vietnamese tea culture but also gives a strong boost, helping firmly position the Vietnamese tea brand on the world's economic and tourism map.

The International Tea Festival – World T.e.a Fest 2025 is expected to set many new tea records, such as a synchronized tea-brewing performance by 1,111 tea maidens, the recognition of an ancient tea factory that has remained intact for 100 years, a record for the participation of beauty queen representatives from nearly 80 countries, and the presence of around 1,000 ancient tea trees from renowned tea regions around the world… In this way, it helps promote the image and affirm the position of Vietnamese tea on domestic and international markets.

Source: DOIDEP