The Story of the Doi Dep Brand

“We cannot do without each other on the roads of life

Though each of us walks on a different side, right and left

Just as I love you for the ways we differ

Bound to each other for life by one shared path.”

The Doi Dep brand was inspired by the poem Doi Dep (A Pair of Sandals) by the poet Nguyen Trung Kien. With the simplest of words, the poet portrays the precious qualities of the Vietnamese people: companionship, close bonds, and love and solidarity with one another.

The value of a pair of sandals, whether luxurious or humble, comes from the harmony of two opposite poles. Reflecting on life through objects: no two people or things are born identical, yet they complement each other perfectly, creating a greater whole.

You are happy, I succeed. Beginning as strangers, we meet as if by fate, to walk together and share happiness, until in the end we cannot do without each other. This is the inspiration and the business philosophy that permeates DOIDEP – Inseparable.

With the aspiration to make use of nature's precious gifts, so that Vietnamese people can enjoy premium products and the pure essence of Vietnam can reach the wider world, the Doi Dep brand was born with the philosophy “Inseparable” and the mission “Bringing Happiness, Building a Beautiful Life”. Not stopping at a stand-alone business model, Doi Dep's vision is to become a comprehensive Ecosystem of national-brand stature that rises to international-brand stature, with consistent quality and with complete happiness for customers as its destination.

Doi Dep has a soul of its own that anyone, even on their very first visit, can easily sense. Its essence is formed from three values: Good Products – Premium Service – A Culture of Care and Sincere Understanding.

Firmly believing in its core values, Doi Dep pursues a sustainable strategy, focusing on nurturing each of its internal business lines as solid pillars of the whole ecosystem, built on a foundation of people who meet three criteria: Good Attitude – Quick Competence – Strong Expertise.

Thanks to the loyalty and trust of our customers, the companionship of the farmers on our plantations, and the spirit of the Doi Dep team walking together and sharing the burdens of every road, we are motivated to take even greater strides.

As the economy grows, guided by the principle “Inseparable, Bringing Happiness, Building a Beautiful Life”, Doi Dep must advance quickly and steadily on its journey to perfect and elevate its brand both at home and abroad, with the goal of a sustainable Ecosystem aiming toward a beautiful life (“doi dep”) – the second version of DOIDEP.

Source: DOIDEP